Nissan Electrified Art Campaign

As part of Nissan’s Electrified Art campaign for the launch of the all-electric ARIYA, five artists were commissioned to create large-scale artwork in cities across the UK. Representing Leeds, the artwork captures the excitement of an electrified road trip through the city, with the ARIYA leaving bold neon trails as it moves through a dramatic, pop-up style cityscape. The artwork was displayed on outdoor and digital sites, and featured a QR code linking to an interactive metaverse experience.